Developing a Social Media Policy

SOCIAL MEDIA TOOLS SUCH AS blogs, microblogs like Twitter, video, and social networking sites such as LinkedIn and Facebook represent an emerging collaborative environment for customers and employee engagement. But organizations that use these tools must begin-or expand- their conversations with employees about keeping confidential information private.

The 2009 Electronic Business Communication Policies & Procedures survey from the American Management Association (AMA) and The ePolicy Institute underscores the issues involved. According to the survey of employees at 586 companies, 14 percent of employees admitted e-mailing confidential information, and another 14 percent said …